When it appears: every trigger

Triggers decide the moment a campaign opens. Four of them are in the simple questions; all of them are in the rule editor.

The conditions

• Page load: As soon as the page loads.
• Time on page: After the visitor has spent this long on the page.
• Time on site: Total time on your site this visit.
• Scroll depth: How far down the page the visitor has scrolled.
• Exit intent: Catch visitors as they move to leave. Works on mobile too.
• Inactivity: No scrolling, clicking or typing for this long.
• Pages viewed: Pages the visitor has viewed this visit.
• Click on element: Open the campaign when a visitor clicks an element you choose.
• Element comes into view: A part of the page (reviews, the price, the footer) scrolls into view.
• Adds to cart: Something goes in the cart. Works with Salla, Zid, Shopify and WooCommerce buttons, a dataLayer add_to_cart event, or TafseePopup.track('add_to_cart').
• Comes back to the tab: The visitor switched to another tab (often to compare prices) and came back after at least this long.
• Copies text: The visitor copies something from the page, such as a product name or a price.
• Smart timing: Opens at the moment your visitors have signed up best: learned from this site’s own visitors, then from stores like yours, until then after 8 seconds or 40% scroll.
• JavaScript event: A custom event sent by your site’s code.

Where to find them

1. Open a campaign in the editor and go to Where & when.
2. The common choices are in the three questions. For the rest, open Targeting rules and click Edit rules.
3. Click Add condition, search or browse the list, and pick the condition. They are grouped as When, Who and Where.
4. Read the summary: it says in one sentence when the campaign will show.

Good to know

• A trigger fires once per page view. After the visitor closes the campaign, the same trigger does not open it again on that page.
• Click on element opens the campaign on every click, whatever the frequency setting. Give a button or link an id and put that id in the rule, for example #offer-link.
• Adds to cart recognises the add-to-cart buttons of Salla, Zid, Shopify and WooCommerce, a dataLayer add_to_cart event, and a call from your site's code. See JavaScript API.
• Smart timing needs no number. It starts at 8 seconds or 40% of the page and adjusts as visitors sign up. The Insights page shows the moment it uses now.
• JavaScript event waits for an event your developer sends. See Page events and HTML hooks.
• After the rules match, you can add a wait under Wait after the rules match in the rule's actions.

Tips from the app

• Time on page: 5 to 10 seconds suits most stores. 0 seconds opens it at once.
• Scroll depth: 50% on articles and long product pages reaches people who are really reading.
• Exit intent: Best for a last offer: it only interrupts visitors who were leaving anyway. See Exit-intent popups.
• Page load: Best for bars and small corner messages. A full popup at once can feel abrupt.
• Inactivity: 30 seconds or more catches visitors who stopped to think.
• Pages viewed: From the third page on, a visitor is clearly interested.

Related

• Show when: the three questions
• The full rule editor
• Why isn't my popup showing?