Glossary

The words below are used across the app and these docs.

The basics

• Organisation: the account that holds your websites, campaigns, leads, team and billing.
• Website: one address where your popups run. It has its own install code.
• Install code: the piece of code you paste once on every page of a website. Also called the embed code or the snippet.
• Site key: the public key inside the install code. It starts with pk_ and names the website.
• Campaign: one popup, bar, slide-in, game or page, with its design, its rules and its results.
• Campaign type: the format of a campaign, such as lightbox popup, floating bar or spin to win. See the Campaign types section.
• Template: a ready-made campaign you start from.

In the editor

• Block: one piece of a popup: a headline, a picture, a form, a button, a game. Also called an element.
• Page of a popup: one step of a campaign. The app calls them views: main view, Yes / No, thank-you and teaser.
• Thank-you page: what a visitor sees after signing up. Also called the success view.
• Teaser: a small tab on the page that opens the popup.
• Theme: the settings of the whole campaign: colours, fonts, background, size and position.
• Palette: a set of colours that recolours a whole campaign in one click.
• Brand kit: your colours, logo and fonts, used when a new campaign is created.
• Look: the colours, fonts and arrangement of a template, which another campaign can take on.

Showing a campaign

• Trigger: the moment that opens a campaign, such as a few seconds on the page, a scroll or exit intent.
• Exit intent: the sign that a visitor is about to leave.
• Condition: one test in a rule, such as "the page address contains /sale".
• Display rule: a set of conditions. A campaign shows when any one of its display rules is met.
• Frequency: how often one visitor sees a campaign.
• Priority: which campaign shows when several are ready at once.
• Draft, live, paused, scheduled, archived: the statuses of a campaign.
• Unpublished changes: edits to a live campaign that visitors do not see yet.

Results

• Shown (impression): the campaign appeared on a page.
• Seen (view): the visitor could really see it.
• Conversion: a visitor did what the campaign asked. Counted at most once per visitor a day.
• Conversion rate: conversions divided by times shown.
• Lead: a person who signed up, kept once, with what they typed and where they came from.
• Test lead: a clearly marked lead you send to check delivery. It is never counted.
• Version (variant): one of the designs in an A/B test. The original is the control.
• Traffic split: the share of visitors each version gets.
• Segment: a saved group of leads.

Leads and tools

• Integration (tool): a service that receives your leads, such as an e-mail tool, a CRM, a sheet or a chat.
• Delivery: one sending of one lead to one tool. Its state is delivered, retrying, failed or not sent.
• Send again: sending a lead to a tool once more, by hand.
• Webhook: a request Tafsee sends to an address of yours for each lead.
• Consent: the visitor's agreement to receive marketing, recorded with the lead.

Codes and games

• Discount code (coupon): a code a visitor uses in your store. It can be the same for all, unique, or taken from your list.
• Fallback code: the code shown when a per-visitor code cannot be given.
• Weight: the number that sets a prize's chance. A prize's chance is its weight out of the total.

Related

• Frequently asked questions
• Troubleshooting: start here