Devices, browsers and language
Target by the visitor's device, system, browser and language, for example a phone-only offer or an Arabic campaign for Arabic browsers. 5 conditions on this page.
Target by the visitor's device, system, browser and language, for example a phone-only offer or an Arabic campaign for Arabic browsers.
The conditions
- Device: Desktop, tablet or phone.
- Operating system: iPhone and iPad, Android, Windows, Mac or Linux.
- Browser: The visitor’s browser.
- Language: The visitor’s browser language.
- Ad blocker: Whether the visitor uses an ad blocker.
Where to find them
- Open a campaign in the editor and go to Where & when.
- The common choices are in the three questions. For the rest, open Targeting rules and click Edit rules.
- Click Add condition, search or browse the list, and pick the condition. They are grouped as When, Who and Where.
- Read the summary: it says in one sentence when the campaign will show.
Good to know
- In the simple questions, devices are chosen per trigger: All devices, Computers only or Phones only. The rule editor adds tablets as their own choice.
- Language looks at the first language of the visitor's browser, not at the language of your page.
- A campaign that leaves out phones is flagged in the checks, because most shoppers browse on a phone.
- For design changes on phones (width, padding, text size, hiding a block), see Phone settings.
Related
Last updated: October 12, 2026
