Scratch card

A prize hidden under a panel the visitor scratches.

Best for

Seasonal offers with a lighter touch.

How it behaves

See Scratch card and Games: an overview.

Create one

1. Click New campaign in the left menu.
2. Under Campaign type, pick Scratch card.
3. Click Use this template on a template. The editor opens.
4. In Design, change the words, colours and pictures, and check the phone preview.
5. In Where & when, choose when it appears, on which pages and for whom.
6. In Publish, click Go live.

Tips

• Keep one clear call to action and a short headline.
• Keep the frequency kind: once a week, and never again after a sign-up.
• When it has steady traffic, test a second version of the headline or the offer.

The type of a campaign cannot be changed after it is created. To try another type, start a new campaign.

Related

• Creating a campaign
• Show when: the three questions
• A/B versions