Display rules
All 39 conditions that decide when a campaign appears, on which pages and for whom, with worked examples, frequency, several triggers and priority.
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When it appears: every trigger
Triggers decide the moment a campaign opens. Four of them are in the simple questions; all of them are in the rule editor. 14 conditions on this page.
Read articleWhich pages: page and URL rules
Page rules limit a campaign to the pages where it makes sense, such as a sale collection, product pages or the cart. 7 conditions on this page.
Read articleWhich visitors: audience rules
Audience rules show the right message to the right person: new or returning, customers, people who already signed up, or values your site passes in. 7 conditions on this page.
Read articleDevices, browsers and language
Target by the visitor's device, system, browser and language, for example a phone-only offer or an Arabic campaign for Arabic browsers. 5 conditions on this page.
Read articleLocation and traffic source
Match where the visitor is and how they arrived: their country, EU visitors for consent, the referring site or the kind of traffic. 4 conditions on this page.
Read articleSchedule: dates, days and hours
Run a campaign between two dates, or only on chosen days and hours, in the timezone you pick. 2 conditions on this page.
Read articleThe full rule editor
Build display rules from conditions and groups, choose All or Any, set a rule's actions, and read the summary and its warnings before publishing.
Read articleSeveral triggers and campaign priority
Open one campaign on whichever of several moments comes first, and decide which campaign wins when two could show on the same page.
Read articlePage rules with worked examples
Exactly what to type to show a campaign on the home page only, on product pages, on one page, on a sale, after an ad, or everywhere except the checkout.
Read articleFrequency: how often a visitor sees it
Limit how often one visitor sees a campaign, stop after a sign-up, rest after a close, and cap a whole campaign by sign-ups or by visitors a day.
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