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ab-testing
2 posts tagged "ab-testing"
ab-testingpopupsconversion-rate-optimization
A/B Testing Popups: What to Test First
Most popup tests start with button colours and learn nothing. Here is the order to test in, from the offer down, and how to find your own popup conversion rate instead of chasing a benchmark.
Tafsee Team
ab-testingconversionanalyticsoptimization
Popup A/B Testing: What to Test and When a Winner Is Real
Popup A/B testing replaces opinions with evidence, if you let the test finish. What to test first, why there is no useful average popup conversion rate, and how to read chance to win without calling a winner too early.
Tafsee Team