Ramadan offers your shoppers will actually notice

Ramadan moves with the Hijri calendar, so its dates shift every year and the start depends on the moon sighting. Build your plan in phases rather than fixed dates, then set each campaign's schedule once the dates are confirmed.

Before Ramadan

• Grow your list with a "get early access to our Ramadan offers" popup, and deliver signups to your email tool or CRM.
• Use a countdown timer to the launch of your Ramadan collection.

During the month

• Daily or weekly deals announced in a floating bar, scheduled to switch automatically.
• Gifting guides and bundles promoted with a slide-in on relevant category pages.

The last ten days and pre-Eid

• A clear delivery cut-off for orders that must arrive before Eid.
• An exit-intent reminder for shoppers who add gifts to their cart and hesitate. Then hand over to your Eid campaign.

Traffic patterns during Ramadan often look very different from the rest of the year. Look at your own analytics from last Ramadan, then use schedule rules to concentrate your strongest offers in the hours your customers actually browse.

• Use time on page or scroll depth rather than showing a popup on arrival.
• Set a frequency cap — once per session or once every few days — so loyal visitors are not interrupted each time.
• Use new vs returning targeting: a welcome offer for new visitors, a Ramadan loyalty message for returning ones.

Ramadan messaging works best when it is warm and generous rather than pushy. A greeting such as "Ramadan Kareem" followed by a clear, simple offer usually reads better than aggressive urgency.

• Lead with the greeting, then the offer, then one line of conditions.
• Prefer gifting, family and sharing themes over "last chance" pressure early in the month; save urgency for the pre-Eid deadline.
• Write the Arabic version first if most of your customers read Arabic — do not translate it from English afterwards.

1. Design: pick a Ramadan template, apply match-my-brand, and check contrast on mobile.
2. Show when: add a schedule, the pages to include, device rules and a frequency cap.
3. Publish: go live, then run an A/B test between two offers in the first week so you enter the busiest days with the stronger one.

Leads are stored in Tafsee first and delivered to Klaviyo, Zoho CRM or your other tools with automatic retries. For more ideas, see popup examples and ideas.